Eric Prydz Launches New Website Ericprydz.tv

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Mr. “Call On Me” aka Eric Prydz, Pryda or Cirez D, has announced the launch of his new web site Ericprydz.tv

On the surface, it’s your typical Web 2.0 affair with a blog, forum, and twitter feed.  It includes a bevy of videos, audio mixes, photos from events, etc.  But, Eric is clearly attempting to monetize his online presence with the addition of a “Shop” in which you can purchase T-shirts and a “Music” section where you can buy tracks from his various labels.

While I certainly encourage the legal and direct purchase of music and even merchandise, I think Mr. Prydz may have gone too far down the monetization bandwagon by offering a large area of his homepage up for advertising to the highest bidder – who is apparently Apple.  It could be the implementation of said advertising consider the overall design of the site seems a bit dated and amateur.  But, I find the blatant top left placement of the ads cheapens the overall look and feel of the site and Mr. Prydz would have been better served actually writing a few blog posts rather than another meeting with an Ad rep firm.

Just my opinion…

- Robert LaFrance


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